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Reap - Guy Smilling

Case Studies


We would love to post case studies of Reap volunteers successfully managing food rescue in their local areas.

These stories will help illustrate the various stages of development - and hopefully inspire you too!

Tell us your story - email kate.kutty@ozharvest.org




COFFS HARBOUR


Julie with Alan Baker, Woolworths Excellence manager and Community Engagement for Coffs Harbour and Mid-North NSW
Julie with Alan Baker, Woolworths Excellence manager and Community Engagement for Coffs Harbour and Mid-North NSW


Chapter Coordinator: Julie Ferguson
JULY 2014


Julie Ferguson is a local hero in Coffs Harbour. A mother of four, managing on a Centrelink pension, and struggling to find a job in a difficult employment market, Julie has nevertheless joined Reap to establish a successful, part-time, food rescue programme. In four months she has collected more than four thousand kilos of excess food from local farmers, produce stores and supermarkets for the fifteen charities and community services that she supports.

Julie has cemented a collaborative relationship with all three Woolworth's stores and has been offered as much of the store's excess food as she can manage to distribute. Julie also runs a weekly outreach delivery for impoverished refugee and local students in the southern area of Macksville. Julie recently launched a Reap programme for ten primary school breakfast clubs in collaboration with her Woolworth's donors. In a region where one-in-four children rely on food relief or go hungry, educators and community groups alike have celebrated the rollout of this programme in key areas of disadvantage such as Sawtell and Toormina. Given the success and simplicity of this programme, OzHarvest will aim to replicate this model within Reap chapters elsewhere.

The growth of Reap Coffs Harbour has depended on the education, practical support and business acumen provided via OzHarvest. The National Coordinator has also engaged local PR and media to expand Julie's reach with additional ambassadors, donors and volunteers. Reap success stories have attracted considerable attention from the media and recent print feature articles, radio interviews and speaking engagements alongside positive community chatter have drawn the attention of The Coffs Clubs of NSW; several Lions clubs, the Harbourside Markets; various fundraisers and the Regional manager of the National Australia Bank. All parties have contributed donations, services and support to ensure that Reap Food Rescue can continue to flourish in Coffs.

Today, Julie has six casual volunteers and the Coffs C.ex Clubs group has committed to provide a laptop and printer; pro bono PR and ongoing food donations. Both the Woolworths Area Manager and the CEX Clubs President are now determined to find a collaborative solution, in conjunction with a local dealership and other businesses for the eventual acquisition of a vehicle and office space for Julie's use.


Alan Baker, Woolworths Excellence manager and Community Engagement for Coffs Harbour and Mid-North NSW

Without people like yourselves immersed within our unseen and mostly forgotten community, this world would be a little bit darker than it should be. Thank you for the opportunity to be a part of the wonderful and selfless work that you so freely give our local communities. Our partnership with Reap strengthens our community engagement and delivers a cost and labour effective solution for our 'zero organic waste target' in 2015.


David Doyle, OAM, President C.ex Coffs Harbour and Vice President NSW Clubs (recently retired after 20 years' service)
A friend told me about OzHarvest and I researched them, and thought why don't we have something like that in Coffs? Then I heard about what Julie was doing with Reap locally. What an amazing impact she has achieved in a population that has too many disadvantaged members struggling to get by! Julie well knows the challenges of managing on very little and I would love to collaborate with Coffs Harbour Reap and OzHarvest to ensure that she can keep on doing such a great job for our community.


COFFS HARBOUR PICS




The NAB is one of many organisations that have contributed donations, services and support to ensure that Reap Food Rescue can continue to flourish in Coffs Harbour.
The NAB is one of many organisations that have contributed donations, services and support to ensure that Reap Food Rescue can continue to flourish in Coffs Harbour.


Julie makes the local news!
Julie makes the local news!





KAIBOSH


Food Rescue in Wellington, New Zealand - www.kaibosh.org.nz


What is their story?

Kaibosh started in 2008 when Robyn and George Langlands started collecting surplus food from Wishbone (a local food retailer), storing it overnight in their fridge and dropping it off to charities the next day to feed people in need.

With a group of friends who donated time and skills they started rescuing good food in Wellington.

Fast forward two years they now rent an office, employ a part-time Operations Manager, have won the hearts of Wellingtonians and have expanded their operations.

Kaibosh uses volunteers to work together to alleviate food poverty and reduce food waste.

Kaibosh sought out food retailers to collect more food, set up regular pick-ups from fresh produce and artisan food markets, an online food retailer and several bakeries, but initially struggled to bring a chain of local supermarkets on board.


Getting the local supermarket chain on board – how they did it.

This particular chain operated like franchises - so each store had to be approached individually. Email and telephone approaches were not successful so the Kaibosh Operations Manager had to meet with each store manager face to face.

The first pick-ups were disappointing – damaged packaging, small amounts, and Kaibosh started being turned away. Then they discovered the supermarket was supplying another charity with bread every week day and the Dock Manager had thought that Kaibosh was trying to steal this other surplus food from this charity!!! And as it turned out that the charity was also one of Kaibosh's regular recipients.

Kaibosh realized they needed to make sure each of their charities told them about existing relationships with retailers so she did not step on anyone's toes or disrupt existing arrangements.

Kaibosh also realized they needed to make it clear to the supermarket staff that Kaibosh was working together with the charity, and not trying to take away the charity's food supply.

Kaibosh and the charity jointly wrote a letter to the supermarket, thanking them for all their donations and help, clarifying Kaibosh's position, and authorising Kaibosh to pick up any other non-bread surplus.

Kaibosh's Operations Manager followed up on this with a meeting with the supermarket owner, and was introduced to key staff, including the Dock Manager.

The staff were quick to come on board once they understood more about Kaibosh and who was benefiting from the donated food. As a result, Kaibosh was able to successfully rescue and redistribute an even greater amount of food. The supermarket is now one of their bigger food donors.

Key Lessons

  • Try multiple channels of communication and be persistent (but polite!).
  • Try to meet food donor management or owners in person.
  • Different people prefer to communicate in different ways – phone, email, post, text, face-to-face – it may be necessary to try different methods to get your foot in the door and persuade people of the merits of your cause.
  • Some people may not respond to emails as they are not around the computer much - they may be busy on the shop floor, or they may not like using technology.
  • Make sure you communicate with all levels of staff at your food donor organization – ie owners and managers and frontline staff.
  • Explain where your food will go and the benefit it gives to your charity.
  • Presentations at staff meetings and flyers that give an overview of what you are doing for your charity may help get a food donor on board.
  • Be aware that you might not know the full story if you are told you cannot pick up excess food. In Kaibosh's case the charity had not told Kaibosh the full story about their existing relationship with the supermarket, a series of misunderstandings had eventuated. If Kaibosh had simply given up on the supermarket, they might have lost out on one of their bigger donors.



Tell us your food rescue story


email kate.kutty@ozharvest.org

REAP is brought to you by:

OzHarvest
NSW Gov